I had the privilege to talk with a family friend that traveled with a few artists during a combined tour. This friend, Terry Hagan, had much to say about artist management. He grew up listening to soft rock hoping that one day he could tour the states with one of his favored artists. As Terry grew older and gained knowledge applicable to the music industry, he peaked interest in making touring/managing his career. Terry had long been managing small artists here and there, before he came across an opportunity worth leaving his stationary office. Terry was presented with an opportunity to manage the tour of three major Christian artists that would be traveling through 32 states.
“This was the time when I knew I had to give up the small things, to chase after the big dream”, Terry said. Managing an artist, or a tour for that matter, is like planning how to raise your kid. One has to know every nook and cranny of every twist and turn. Terry wanted to give some insight on the passion it takes to be an artist manager. “You gotta have guts”, Terry says. This isn’t the kind of thing you up and decide it seems fun to do. One has to have certain attributes and personality skills to get the job done. One has to understand how to properly get group A to point C without leaving group B at point A – “It takes concentration and attention to detail”, Terry says.
Managing tours, artists and products has changed Terry’s life. He gives excellent advice on knowing one’s place in the industry. He encourages everyone to respectfully find their place in their career without losing the passion it takes to get there.
Although Terry’s career has slowed down, he has not lost the passion he possesses for the music industry. Terry says, “If one has give up everything to follow their dreams, I encourage that. Reach for the stars and you’ll at least grab a little something”.
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